Two Words About Signs and Banners

Affordable and Effective.

According to the Small Business Administration, signs are the most affordable and effective form of advertising for small businesses. There’s little new here to many business owners, but, as we always say, “A business with no sign is a sign of no business.”

Affordable

There are fewer “cheaper” ways to advertise than a sign. For an outdoor banner valued at $150-200, your cost per impression on a major throughway is a small fraction a penny.

Effective

With the proper wording, images, and compelling message, you can potentially drive more interest with a well-made and well-placed banner than with many of your other marketing efforts combined.

Consider keeping your message as short as possible with a call to action to visit your location, log on to your website, or call your phone number. It is recommended to keep your method of communication to one form so that you can best track your results. Also, make sure you are using legible fonts sized properly for easy reading with the right color combinations. Your local professional graphic designer (aka “yours truly”) is able to help to shape your sign or banner into the most powerful and effective piece in your public advertising toolkit.

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