To Follow Up Or Not To Follow Up

Fear in marketingFear. It’s what keeps us from attaining great things. It is when we conquer that fear that we are able to climb mountains and swim oceans.

As business owners, managers, sales people, and marketers, we are often afraid that we are being pesky when we approach a customer. More than that, to “bother” a client more than once can increase the anxiety that we feel.

However, we must understand that the majority of sales will NOT happen until the customer has been somehow “touched” seven times.

Does that mean you need to hit them over the head seven times… well, that simple answer is “no.” It’s important to understand that a touch can be any of the following:

  1. A meeting in person
  2. A letter
  3. A phone call
  4. Your business card
  5. A brochure
  6. A video
  7. An email
  8. A postcard mailing
  9. A handwritten note
  10. A “thank you” or greeting card
  11. Your website
  12. Your social media outlets
  13. Text messaging
  14. and others

You have the key to your customers pain, folks. If you don’t keep in touch with them, they will most assuredly look for that key elsewhere. As a true giver, it is your responsibility to pursue them so that they have easy access to the keys you hold.

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