Maximize Your Profit Potential

How would you like to make more money this year and actually SAVE cash in the process?

Sure you would… who wouldn’t. However, each year most businesses find that they overspend their budgets on accumulating new customers.

At a seminar we recently attended put on by Canon (from which we recently purchased an ImageProGraf large-format digital printer) and the National Association of Print Leadership, a message from the speaker really struck a chord, and was worth sharing.

The most expensive customer is a new customer. We’re not saying that you need to stop trying to accumulate new customers. However, you should make your existing database your main focus in your marketing. Spend more time and energy with your best clients, and you will find that you will be selling more, working less, spending less, and maximizing your profit potential. Make sure you thank them, let them know how much you appreciate them, and remain consistent with them.

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